Marketing Strategy and Plan for Trapt Bar- MyAssignmenthelp.com

Question: Discuss about theMarketing Strategy and Plan for Trapt Bar. Answer: Introduction The report on Trapt Bar and Escape Room would be mainly a reflective of mine as a part of my marketing portfolio. In the report I had to analyse the trend followed by Trapt Bar and Escape Room. In the analysis I covered how it would fit into the trend I identified (worlds apart trend) as appropriate and segmented the market so that the organization can use that trend. I have also formed a positioning statement, along with proposing and justifying three marketing strategies while considering marketing Ps and Porters Typology of generic strategies. In the rest of the write up I would be reflecting on the marketing lessons I learnt throughout this experience. The games at the bar are enjoyable and especially suitable for people like me who love to face challenges and participate in active games. Trapt Bar is breaking all the norms and rule of indoor lifestyles culture with the help of the latest technologies. Most of the people in the world today look for living quiet, sedentary life indoors and Trapt is aiming to break this chain and make people experience the world head on and not from the boundaries of a screen (TRAPT Melbourne 2017). I believed that the worlds apart trend approach would be the most suitable for this kind of experience because of the upcoming change that the society would be facing. Current situational crises requires individuals to be assertive and adaptive (London 2014). Resettlement in the third world countries is an opportunity for families to start over again. This newly formed families are a good target audience for such games as I believe they are the ones who require escaping from the harsh realities of the world from time to time for gaining courage and adapting to changes in the environment. From my experience and knowledge of such games, I have understood that these games ask for cooperation and teamwork to solve the puzzles. The games make the players feel competitive and eager to give results. These games also facilitate effective decision making skills, which can be very useful in the fast corporate world (Lohr 2012). In this way, the games are a good source of learning too, along with being a way of unwinding from stress after work. I am positive that in future if I become decision maker of any kind I would definitely keep on coming back to the Bar to toughen my mid for tough decisions to take. As I mentioned earlier, it facilitates team bonding, acceptance of other peoples opinions, keeping patience and being focused and engaged. All these improves confidence in the players, as it has done with me (Kapp 2012). This trend approach is becoming more successful in attracting a varied range of customers due to the potential of catering to the changing scope of life issues. Customers get the chance to both hone their skills and have fun, and bonding and facing challenges together. All these would help Trapt expand their services market reach. References Kapp, K.M., 2012.The gamification of learning and instruction: game-based methods and strategies for training and education. John Wiley Sons. Lohr, S., 2012. The age of big data.New York Times,11(2012). London, M., 2014.Career barriers: How people experience, overcome, and avoid failure. Psychology Press. TRAPT Melbourne. 2017. TRAPT Bar Escape Rooms in Melbourne's CBD. [online] Available at: https://www.traptmelbourne.com.au/ [Accessed 27 May 2017].